You don’t get a Ferrari for the price of a Honda. But often, you need a Ferrari. You wouldn’t trust someone who offered you a Ferrari at Honda prices, would you? When it comes to copywriting, you can easily get articles, eBooks, blog posts, and more written for a couple of pounds each (or less) using certain freelancing bidding sites. Why am I telling you this? Because there is a big difference between cost and value.
Someone who can charge £2 for 500 words isn’t going to be able to spend a lot of time on your content. You’re going to get something rushed, copied, or generally low quality. At the same time, I know that as a business making big investment isn’t always possible, regardless of the potential for return.
So I set my rate at a highly competitive £40 per hour. It’s a great value rate, and one that reflects the quality you can expect from me. I don’t charge peanuts, because you get much more than a monkey (…say nothing). You get a professional copywriter with a deep understanding of the power words have in marketing: the power to win you new business.