Archive by Author

IOS7 shows need to balance professional knowledge with personal taste

Apple’s new operating system shows that just because the customer isn’t the expert, it doesn’t mean you can ignore their opinion. Today I got the little alert on my iPhone that everyone has been talking about. IOS7 is available, update now. I was interested to see what my phone would look like when it turned …

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What’s the ideal email marketing frequency?

Email marketing is a great way to connect with customers. Because customers have to opt in to your marketing messages, your email list could be a gold mine of potential repeat business. Customers that sign up to receive messages from you are showing their loyalty and indicating they want to be marketed to. When email …

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How far do you go to protect your intellectual property?

I had an interesting experience on a website this morning. I was browsing the pages and found one that I wanted to open in another tab to look at later. I thought nothing of right clicking on the page link, until an angry JavaScript box opened in the centre of my screen. It proceeded to …

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One simple change to your exhibition stand can make a huge difference

For many businesses exhibitions and trade shows are a golden opportunity. They give you a chance to build your reputation, network with potential collaborators, find publicity, and of course win new business. While they can be incredibly beneficial, exhibitions and trade shows do cost a lot of money to attend. As well as paying for …

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Come in and have a look around

Mmm, new site smell. There isn’t such a thing, but if there was, I bet it would be nice. Welcome to www.thehyperteller.com, the site for my professional copywriting business. I’m Rewan, ‘Magic’ copywriter and soon-to-be debut author. There are plenty of interesting things worth reading on these pages, including information on marketing, and the role …

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