Calls to Action are a vital part of any marketing content. They ensure your readers do what you want them to. Many companies make the mistake of assuming their customers will automatically take the next step.
You have to lead your customer by the hand all the way to their destination – be that making a purchase, signing up to your mailing list, or leaving a review. These five tips will help you write perfect Call to Actions that get results and drive customers to do what you need them to.
1. Be precise
What exactly is it they need to do, and why? Tell your customers how to contact you, and the reason that they should. ‘Call today to order our next season catalogue’ means that people don’t have to think for themselves. They know what it is they should do next.
2. Be immediate
Don’t give your visitors a chance to forget you. If they leave your website or shop, or put your brochure or flyer aside, you may have lost them. Tell people to get in touch today or now.
3. Be assured
Be confident in your services. ‘Call us today to see if we can help you’ suggests that there is a good chance you can’t. You don’t want to give your potential customers a reason not to do what you want them to. ‘Talk to us today about how our services will help you achieve your goals’ is much better. If you are confident in your product or service, potential customers will be more likely to be as well.
4. Be assumptive
Be confident when telling customers what to do next. Assume that they have already chosen to use your services. ‘Call us today to discuss your project’ is far more effective than ‘If you decide to use us, get in touch to discuss things’. Talking to your potential customer as though they already are your customer could help them make up their minds.
5. Be prepared
Think about the way in which you want customers to communicate with you. Would it be easier to deal with enquires via email, phone, or in person? Once you’ve decided, use your Calls to Action to get people to contact you in your preferred way.
Combine these five simple tips for killer Calls to Action that people can’t resist. Save yourself time and effort by getting me to do it for you – email me today to find out how easy and affordable it is.