Get blogging right by remembering this one simple fact

A lot of businesses try blogging, only to give up because they believe it isn’t working. A lack of hits, comments, shares and follows might suggest that your blog is not performing, but this might not be the blog’s fault. In the same way a match won’t ignite if you strike the wrong end, your…

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Three essential components of a great website

A while ago, the advice used to be ‘You need to have a website’. Well, now most people have listened. Unfortunately, getting a website isn’t the end of the road. ‘It isn’t?’ you ask, sitting up in your hammock, piña colada spilling down your Hawaiian shirt. No, just having a website won’t get you very…

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Why social media marketing isn’t necessary for every business

Here’s something controversial; you don’t have to be on social media. Social media marketing isn’t a necessity for your business. Well, it is, but it isn’t. Let me explain. For a long time, business owners have been bombarded with people telling them they ‘must’ do certain things. They must have a website, they must be…

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IOS7 shows need to balance professional knowledge with personal taste

Apple’s new operating system shows that just because the customer isn’t the expert, it doesn’t mean you can ignore their opinion. Today I got the little alert on my iPhone that everyone has been talking about. IOS7 is available, update now. I was interested to see what my phone would look like when it turned…

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What’s the ideal email marketing frequency?

Email marketing is a great way to connect with customers. Because customers have to opt in to your marketing messages, your email list could be a gold mine of potential repeat business. Customers that sign up to receive messages from you are showing their loyalty and indicating they want to be marketed to. When email…

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One simple change to your exhibition stand can make a huge difference

For many businesses exhibitions and trade shows are a golden opportunity. They give you a chance to build your reputation, network with potential collaborators, find publicity, and of course win new business. While they can be incredibly beneficial, exhibitions and trade shows do cost a lot of money to attend. As well as paying for…

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Come in and have a look around

Mmm, new site smell. There isn’t such a thing, but if there was, I bet it would be nice. Welcome to www.thehyperteller.com, the site for my professional copywriting business. I’m Rewan, ‘Magic’ copywriter and soon-to-be debut author. There are plenty of interesting things worth reading on these pages, including information on marketing, and the role…

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