What’s the difference between a proof read and a copyedit?

When it comes to design, we all know there are terms we don’t understand. Kerning, litho-printing, iFrames, payment. Just what are these designers on about? Well copywriting is not without its terminology either. With us at least it’s a lot easier to understand. Kerning is presumably how much something…kerns? Copyediting, on the other hand, is…

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About to publish your new blog post? Stop!

A blog is supposed to make your company look fun, sexy, and interesting. A lot of company blogs do the opposite, however. Grammar errors, indecipherable sentence structure, and bland text are all common. They drive customers away. It happens because people don’t take a few minutes after finishing their blog post to run through some…

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Is social media the death of the website?

There’s an emerging belief amongst certain social media gurus that websites are fast becoming obsolete. The opportunities offered by social media platforms – they claim – eclipse the need for a dedicated company domain. But is this new belief a passing eccentricity to give self-proclaimed gurus something to say, or the beginning of a new…

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Tips for speed networking

I went to an event organised by The Hub the other night. Apart from trying to catch a non-existent bus and nearly getting lost in the wilderness outside St Agnes, it was a great night. I met lots of friendly people, connected with some useful businesses, and took the opportunity to hand out some marketing…

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Do you market your business like it’s a charity?

Have you heard of Chuggers? It’s short for Charity Muggers, and refers to those people in town centres who try and bully or guilt you into donating money. While their dedication to a good cause is admirable, no one likes being unable to walk down the street without being pounced upon by a person with…

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5 copywriting tips for writing effective Calls to Action

Calls to Action are a vital part of any marketing content. They ensure your readers do what you want them to. Many companies make the mistake of assuming their customers will automatically take the next step. You have to lead your customer by the hand all the way to their destination – be that making…

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How a personal bugbear can save you time and money

Something has been annoying me recently, and it isn’t even the fact that I’m wearing five layers and am still cold. It’s the fact that you can find posts on many jobs sites for freelance writers where companies are asking us to blog for free, or as good as. They say things such as ‘This…

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