It’s your scheduled blog post day. But you can’t think of a single thing to write. It seems like you’ve used up all your creativity. Perhaps it’s the pressure, perhaps your mind is on other things. No matter how hard you try, no post is forthcoming.
What are you meant to do in that situation? The regular content needs to keep coming, and your following might be waiting patiently. Fear not. Here are five types of post that can be created quickly while still providing something of value to your readers.
You probably already refer to other sources in your blog posts. An article share is where you simply point your readers in the direction of something they will find useful. Find an article that says something important about your industry and post the link on your blog along with an introductory paragraph. A five minute job that helps your readers find something new.
Share a laugh
Seen some funny tweets or cartoons that are relevant to your followers? Create a post sharing a few. Write a sentence or two about why you find each one particularly striking and why you shared it. Before you know it, you’ve got a whole blog post. Your followers will like it, because who doesn’t like a little humour about their industry (apart from undertakers)?
Start a debate
People love giving their opinions online. It’s why comment sections on blogs, articles, images and videos exist. Your followers have a lot to say if you give them the chance. Write a short post on a pertinent issue, and state that you want to get a debate going. Ask your readers to comment, or tweet you their thoughts. It can generate a lot of engagement. Not bad for a few minutes’ work.
Revisit an old post
A lot of the time things evolve and new information becomes available. This can make something written just six months ago seem out dated. Or even if it is still relevant, you might have thought of something more to say. In this case, you can use that post as the basis of a new one on the same topic. This is especially effective if you can pick a post that was very popular to begin with, as you can emulate its success.
Ask your followers
There’s nothing wrong with asking your followers what they want to hear about. In fact, there is a lot right with it. Asking them what your next blog should be about creates interest and engagement before it is even written. It gives them a stake in the content, and helps strengthen your relationship with your followers.
This isn’t a cheat sheet of ways to make it look like you’re trying. These are genuine ways of providing useful content that can be used to give value to your readers even when you don’t have the time or inspiration to write an extensive blog post.
You may find some of these are so well received that they become regular features on your blog.