Archive by Author

Is social media the death of the website?

There’s an emerging belief amongst certain social media gurus that websites are fast becoming obsolete. The opportunities offered by social media platforms – they claim – eclipse the need for a dedicated company domain. But is this new belief a passing eccentricity to give self-proclaimed gurus something to say, or the beginning of a new …

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Do you look for instant gratification from your marketing?

At a recent Hall For Cornwall networking event, John Harvey from 3B International gave a talk on networking and how it can grow your business. John has a very genuine approach to networking, and believes that spending time building relationships today will lead to more business tomorrow. His ideas of attending a networking event solely …

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Tips for speed networking

I went to an event organised by The Hub the other night. Apart from trying to catch a non-existent bus and nearly getting lost in the wilderness outside St Agnes, it was a great night. I met lots of friendly people, connected with some useful businesses, and took the opportunity to hand out some marketing …

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Do you market your business like it’s a charity?

Have you heard of Chuggers? It’s short for Charity Muggers, and refers to those people in town centres who try and bully or guilt you into donating money. While their dedication to a good cause is admirable, no one likes being unable to walk down the street without being pounced upon by a person with …

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When the Twitter robot fails you

A lot of people like to automate their Twitter. I’ve scheduled Tweets every now and then – it’s nice to keep people reminded that I’m alive, and it helps if you’re new to the network, and are struggling to get to grips with it. But there are others who are happy to let the robots …

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New Year Blogging Resolutions

The beginning of the year is a perfect time to take a good look at your business. Are there areas for improvement? What about opportunities you can capitalise on? For many businesses, getting more customers will be on the list. Your blog is a great way of doing that, as you can attract people who …

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5 copywriting tips for writing effective Calls to Action

Calls to Action are a vital part of any marketing content. They ensure your readers do what you want them to. Many companies make the mistake of assuming their customers will automatically take the next step. You have to lead your customer by the hand all the way to their destination – be that making …

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How a personal bugbear can save you time and money

Something has been annoying me recently, and it isn’t even the fact that I’m wearing five layers and am still cold. It’s the fact that you can find posts on many jobs sites for freelance writers where companies are asking us to blog for free, or as good as. They say things such as ‘This …

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Get blogging right by remembering this one simple fact

A lot of businesses try blogging, only to give up because they believe it isn’t working. A lack of hits, comments, shares and follows might suggest that your blog is not performing, but this might not be the blog’s fault. In the same way a match won’t ignite if you strike the wrong end, your …

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Three essential components of a great website

A while ago, the advice used to be ‘You need to have a website’. Well, now most people have listened. Unfortunately, getting a website isn’t the end of the road. ‘It isn’t?’ you ask, sitting up in your hammock, piña colada spilling down your Hawaiian shirt. No, just having a website won’t get you very …

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